Wednesday May 2nd 2018

Dine Sheffield brings more than £100,000 to Sheffield’s economy

Dine Sheffield, Sheffield Business Improvement District (BID)’s fortnight of food offers across the city centre, brought an estimated £110,667 to the local economy, it has been announced today.

Following its debut in October 2017, Dine Sheffield returned bigger and better from 15 – 29 March 2018, featuring 41 restaurants and more than 50 offers. With 90% of offers giving a discount of more than 20%, Sheffield’s foodies were given an opportunity to try new venues and old favourites, with set menus priced at £5, £10 and £15.

Eleven restaurants took part in Dine Sheffield for the first time in March, including OHM, Farenheit at Genting Casino, The Old School Room at The Leopold Hotel, The Yard at The Mercure and Inox Dine. A number of restaurants brand new to the city centre, including Birdhouse Tea Bar and Kitchen, Pieminster and Kerbedge took part, and were some of the most successful participating venues.

Kerbedge, a new burger restaurant at West One Plaza off Fitzwilliam Street, took part in Dine Sheffield just weeks after their launch in the city. They offered diners a burger, fries and a drink for £10, and welcomed 1,000 customers during the fortnight.

A spokesperson from Kerbedge said: “It was crazy. Everyone that came did Dine Sheffield. 300 customers on one Saturday alone.”

During Dine Sheffield, more than 3,000 people enjoyed bespoke set menus, with many visiting the city specifically to enjoy a meal out. 70% of customers tried a restaurant they hadn’t visited before, with 93% of diners planning to return to the restaurant again.

The BID’s Alive After Five strategy works to boost Sheffield city centre’s early evening economy through promoting a combined offer of food and drink, entertainment, and retail. Through the strategy, the BID encourages businesses to invest in office space in the city centre, and pays for two city centre ambassadors to help keep people safe in the early evening, with the aim of creating a busy, dynamic city centre for all to enjoy.

Diane Jarvis, Sheffield BID Manager, said: “During the second Dine Sheffield, thousands of diners flocked to Sheffield city centre to enjoy fantastic food at great prices. We saw customers travelling from Sheffield and beyond to sample the city centre’s diverse dining scene, and we hope they return to the city centre now they have had a taste of the wonderful restaurants we have in the city centre.

“The BID would like to thank all the restaurants who took part for offering customers great savings, mouth-watering menus and exemplary customer service during Dine Sheffield. By working together and with the BID, they ensured Dine Sheffield was a huge success, and we hope to bring the event back to the city centre in the future.”

For diners who took part in Dine Sheffield, they enjoyed fantastic food at great prices, and many tried new restaurants during the fortnight.

One customer said: “it got us out on days we would have otherwise sat in doing nothing, and we got to try new places – one of which we have been back to since and paid full price because we liked it so much.”

Another Dine Sheffield customer said: “It’s a fab idea to get family and friends together for a night out and good food at a bargain price.”

See the Dine Sheffield impact report




Share this article