Thursday November 15th 2018

Sheffield BID to open Santa’s Post Office this weekend

A free, festive experience for children and their families will be opened by Sheffield Business Improvement District (BID) in Sheffield city centre on Saturday 17 November.

Santa’s Post Office has moved to a bigger unit at 15 Barker’s Pool after proving to be a huge success during its debut in 2017 when it was visited by 15,000 people.

Once inside this free and fully immersive festive experience, children and their families will find beautifully decorated Christmas trees surrounded by presents, cosy looking fireplaces, sleighs and even a pair of reindeer. Children are provided with everything they need to write and decorate their letter to Santa Claus, before they post it into the magical post box, which transports their letter straight to Lapland. Parents are asked to stay with their children throughout but Santa has sent some elves from Lapland to help in his post office.

As well as providing a free experience for families, the BID hopes Santa’s Post office will increase footfall and spend in the city centre in the run up to Christmas by attracting more visitors.

Diane Jarvis, Sheffield BID Manager, said: “As more people choose to do their Christmas shopping online, it’s important the city centre offers something magical to encourage families to visit.

“Sheffield BID has once again transformed an empty retail unit into Santa’s Post Office, adding to the city centre’s festive feel and providing a special experience for families to enjoy. With more space this year, Santa’s Post Office hopes to welcome even more visitors and provide a boost to footfall in the run up to Christmas.”

Santa’s Post Office offers a special area for children who may require better lit, quieter areas to enjoy the experience. There is also more room for buggy storage, something that the BID has improved following feedback from 2017.

Santa’s Post Office is just part of Sheffield BID’s festive offering this year. On 24 November the Sheffield Christmas Trail will begin. Taking inspiration from the hugely popular Sheffield Bricktropolis, which led families around the city centre in search of world landmarks made from LEGO-bricks, the Christmas Trail will see families helping Brearley Bear find all the items for his Christmas list.

Santa’s Post Office will open on 17 November and will be open from 10am – 4pm on Saturdays and Sundays, and 4pm – 7pm on Thursdays until 16 December. From 17 – 24 December Santa’s Post Office will be open from 10am – 4pm daily (7pm Thursday).

More details about the Sheffield Christmas Trail will be announced in due course, sign up for updates at or follow @BrearleyBear on Twitter.

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