Wednesday March 30th 2016

Snooker Inspired Elephant to Join the Herd!

Snookherd TeaserInspired by the World Snooker Championships, which start on 16th April, work is currently underway on an early and exclusive special elephant sculpture inspired by the competition. The elephant will join over 50 elephant sculptures for the Herd of Sheffield trail which comes to Sheffield this summer.

Diane Jarvis, Sheffield BID Manager said; “As the supporting partner, we are delighted that the BID’s investment is supporting the creation of such an exciting and visual sculpture trail which will animate the whole of the city centre, encouraging visitors to explore all aspects of the city centre.

“The World Snooker Championships is something our city looks forward to every year and a snooker inspired elephant will create a unique opportunity to welcome players and visitors to Sheffield.”

Design duo Kieron and Lynsey have to date designed four animal sculptures for trails across the UK including the Big Hoot in Birmingham, Pigs Gone Wild in Ipswich and The Great Big Rhino project on the British Riviera.

Kieron Reilly said; “SnookHerd is a design inspired by the famous Crucible Theatre. We have incorporated different aspects of snooker with a nod to some of the players too.”

Lynsey Brecknell who works as a scenic artist added; “We can’t wait for our design to be unveiled and hope that everyone likes it.”

Diane Jarvis added; “The trail is designed to boost visitor numbers, encourage visitors to stay longer and drive an increase in spending in to our city centre shops, restaurants and other local businesses. It demonstrates the BID’s commitment to delivering, through its Busier programme, “additional” activities that can generate high footfall, city centre vibrancy and economic growth through collaboration.”

The elephant design will be unveiled at the World Snooker Championships on Friday 15th April 2016.


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