Tuesday January 29th 2019

The city centre shows some love with a Valentine’s pop-up

Sheffield BID launches a unique customer-focused concept space.

Visitors to the city centre will discover offers, events and gift inspiration from 29 January to 14 February as a new pop-up space from Sheffield BID opens with a Valentine’s theme.

Next-door to the Winter Garden on Surrey Street, the Sheffield BID pop-up acts as a ‘live’ city guide, regularly transforming to represent seasonal events in the city centre’s cultural and retail calendar. Its first edition is all about expressing that extra bit of affection, with a Valentine’s takeover that thoroughly immerses visitors in endearing heart-shaped designs and romantic gestures.

Anyone struggling to find the perfect present can take inspiration from the giant shopping bag, filled with carefully selected products from the Sheffield high street. If you’re looking for date suggestions, you’ll find events and special offers from Sheffield’s restaurants and cultural venues displayed on the in-store monitors. Visitors to the Valentine’s pop-up can also pick up the first in a new series of Experience Sheffield mini guides, published by Sheffield BID.

The free Experience Sheffield at Valentine’s guide features ideas for how to mark the occasion. It’s got something for everyone – whether you intend to spend Valentine’s with a date, with friends or solo, and whether your passion is for film, art, music or theatre. The guide includes tips on where to shop for tokens of affection for your Valentine, or indeed for yourself, from tried-and-tested little luxuries like flowers and chocolates to something a bit different. It also points readers towards the enticements and delights that can be found in the city centre’s restaurants, bars and cafes at this time of year, including lavish three-course meals, indulgent afternoon teas and locally brewed craft ales.

Future themes for the space in 2019 include Mother’s Day, Easter, Bricktropolis, Halloween, and, of course, Christmas. City centre businesses are invited to use the pop-up to promote products, offers and events that are suitable for each theme.

Diane Jarvis, Sheffield BID Manager, said: “Sheffield BID is creating a retail concept space that entirely reinvents itself every three to eight weeks, offering community-focused visitor experiences.

“By combining retail and hospitality into one concept space, it tells stories through merchandise and events much in the same way as a visitor guide or magazine. With each changeover we’ll be promoting hospitality, shopping and events that relate to each experience. This is part of our commitment to promoting what’s on in the city centre, highlighting where to shop, eat and visit, and supporting the High Street with initiatives that drive more customers and more spend.”

Keep an eye on @SheffieldBID on Twitter for the latest updates on this exciting new space.


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