Sheffield BID is delighted to share the success of our Christmas marketing campaign which was designed to promote the city centre festive offer, support local businesses and add additional activities to bring festive cheer to the city centre, engaging thousands of visitors.
Summary impact
The festive marketing campaign achieved remarkable results across various platforms:
- Social media reach: The campaign reached 230,936 people on Facebook and X, generating 15,498 engagements and 11,378 clicks.
- Website traffic: The campaign drove 37,790 unique visits to www.sheffieldchristmastrail.com and www.sheffieldcitycentre.com.
- Email marketing: Over 6,500 emails were sent to subscribers, with a notable 35% open rate, reflecting strong interest and engagement from our audience.
Total visitor-reach and engagements
- Total reach: 274,680
- Total engagements: 43,297
- Total links clicked: 11,461
Trail outputs
The Sheffield Christmas Trail was a highlight of the wider marketing campaign, with over a thousand visitors participating.
Press coverage
The Trail received positive press coverage, including a feature in The Star titled "New Christmas family trail in Sheffield city centre."
Read the article here: New Christmas family trail in Sheffield city centre.
Diane Jarvis, Sheffield BID
"We are thrilled with the success of this year's Christmas marketing campaign. The engagement from the community and local businesses has been fantastic, and it's wonderful to see so many people enjoying the festive activities in the city centre. We look forward to building on this success in future events.
“The Sheffield Christmas Trail has been an annual favourite with visitors since 2018, and we are committed to continuing creating vibrant and engaging events for our community.”
